About us

It began with two hands kneading incense with love and patience — the hands of our grandmother, Amna bint Saeed bin Tarish Al Muhairi.

In a time when incense was not bought off shelves, Amna crafted her own blends by hand. She chose every ingredient with care and wisdom, giving each home its own signature scent. Fragrance was identity. A blend was a legacy — passed down, never sold.

Then came her daughter, Awsha bint Saeed Al Muhairi — who carried the legacy with everything it held, and added to it her own spirit, patience, and love.

Awsha was more than a mother — she was a teacher in every sense of the word. She taught me how to distinguish genuine oud from imitation. She taught me how to balance depth and lightness in every blend. I would consult her at every step, every decision, every new recipe — and she was always there, with her calm, her wisdom, and her eye that knew before it even smelled. Everything I know about incense and perfume — I learned from her.

The legacy was then inherited with pride by the daughters — Alya and Noora — who founded "Faw'at Al Ful — Incense & Perfume" and built together what became a true family business, shared between sisters with one heart.

Today, this heritage lives on under its official name, Noora Fares Boutique — same hands, same blends, and the same promise Amna made long ago.

Every piece of incense you hold carries within it three generations of love, expertise, and authenticity.